Insights

Notes from inside the studio.

What we are learning as we build, written plainly. No predictions about the future of anything, just what the work is actually teaching us.

Writing

Three to start with.

Short pieces on the ideas the studio is built on.

12 October 20264 min read

The pieces are already here. They just never meet.

The problem is not always a shortage of ideas, talent, institutions or capital. It is that the right people and resources rarely arrive around the same company, at the same time, in the right sequence.

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12 October 20263 min read

Evidence decides what happens next.

Every active venture is reviewed at least every 90 days. The review ends in one of three decisions, and one of them is to stop.

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12 October 20263 min read

AI lowers the cost of proof.

Small, capable teams can now test more, learn faster and build with fewer resources. Human judgement remains accountable for what that work means.

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